De Bruyne renewed his link with Manchester City until 2025 (Reuters)
The clubs of the Premier League Between February 2020 and February 2021, more than 270 million euros were spent in payments to representatives. To bypass this intermediary and weigh its value with data and not with the negotiating arts of a person, Kevin De Bruyne, Manchester City’s best player, demanded its renewal around Big Data.
The Belgian came to the renovation remotely accompanied by his father and his lawyer, but not by his agent. Rather than entrusting his future to the hands of an intermediary, he hired data analysts, who would weigh his performance, his market value and his potential in the English club, to which he will remain until June 2025.
According to his numbers on the field of play, the 29-year-old midfielder put a value on himself and thus managed to increase his salary until he was the highest paid player in the league. According to the English media, earn 385,000 pounds ($ 528,000) a week, which means being above the contract of the Spanish David de Gea, who signed an extension in 2019 that increased his salary to 375,000 pounds (USD 515,000).
De Bruyne is one of the first players to rely on these tools to protect his future, perhaps because in 2020 he lost confidence in his longtime agent, Patrick De Koster, arrested for fraud and money laundering, or perhaps because just as football advances unstoppably in the use of metrics, negotiations also will be affected by the statistics.
De Bruyne is one of the best players in the world today (Reuters)
Together with his father, two analysts compiled a file full of data and statistics to show Txiki Begiristáin, the institution’s football director, and with which raise the Belgian’s annual salary to £ 20 million ($ 27.4 million). A triumph that can open the door for more footballers to trust this strategy instead of trusting everything to the arts of the agents.
The Manchester CityIn the period between February 2020 and February 2021, it had to pay almost USD 40 million in commissions to intermediaries. The 16 assists and 8 goals of De Bruyne This season, as well as his ambition to conquer the Champions League at the age of 29, they have been of greater help to the Belgian than the Mino Raiola, Jonathan Barnett or Jorge Mendes, who share the world pie of the transactions of footballers of this level in Europe.
With still four years of contract, De Bruyne it aspires to increase its track record in which its two Premier Leagues already shine – about to add a third -, its four League Cups and one FA Cup. ”This club is built for success. It offers me everything I need to maximize my performances, so signing this contract was a quick decision. I am playing the best football of my career and I honestly believe that the best is yet to come. Right now I am focused on reaching our goals this season. Our results have been excellent so far, but we have to make sure that we finish the season with the trophies we deserve ”, he said after stamping the signature that unites him with the celestial club until June 2025.
From Bruyne, from Wolfsburg in Germany, came to City in 2015 and since then has played 253 games, in which he scored 64 goals and 105 assists. Although his great desire is to win the Champions League, a contest that the citizen team never conquered in its history.
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With information from EFE