The latest Marvel player, Black Widow, has won the crown of the most successful pandemic film.
During the weekend premiere, it poured $ 80 million into American cinema box offices. That’s according to CNBC most of all the films that entered theaters during the covid-19 pandemic. In addition, Black Widow has earned $ 78 million in ticket sales in other countries.
The Black Widow thus overshadowed the previous record of the film Fast and Furious 9 from the Universal Pictures studio. He earned $ 70 million in three days last month.
Before the weekend, analysts predicted that Black Widow could earn just $ 80 million. High ticket sales in advance indicated that the film could make an even higher profit, even if it debuted on the same day on the Disney + streaming platform for $ 30 (650 crowns).
The film also succeeded at Disney +, which began selling films during the pandemic, which also travel to cinemas. Thanks to this policy, which is not very popular with cinema operators, films will also reach countries that are closed to cinemas due to coronavirus. This is not the case at all in the USA, according to estimates, silver screens shone in 81 percent of cinemas over the weekend.
Walt Disney first unveiled that Black Widow has raised more than $ 60 million globally from selling movies through Disney + Premier Access.
“It’s an unprecedented way to report revenue for the film’s premiere weekend, but Disney deserves credit for reporting what was generated by actual revenue and what it earned from streaming,” said Boxoffice chief analyst Shawn Robbins.
“Hopefully, this will set the standard for even greater transparency throughout the industry, but it is essential to maintain an overview of the unique circumstances and times in which we live.”
According to Comscore media analyst Paul Dergarabedian, the value of the Marvel Cinematic Universe brand, under which films such as Black Widow are made, is almost unrivaled and is reflected in historical sales. “Therefore, it should come as no surprise that Black Widow’s debut was the biggest now,” he added.
According to Comscore, a media analysis firm, more than $ 100 million in ticket sales have been raised in the United States for the first time since March 2020. At present, this balance is $ 116.9 million.
Disney used to be silent about how its streaming service offerings affected movie theatrical release. The $ 60 million the film earned on Disney + indicates that the format will work in the future. However, another film produced by Marvel and Disney Shang-Chi and the legend of the Ten Rings will only be shown on cinema screens.
Whether Disney + earnings should be considered successful is now almost impossible to measure objectively.
Shawn Robbins, chief analyst at Boxoffice
“It is now almost impossible to objectively measure whether Disney + earnings should be considered successful,” said Robbins of Boxoffice.
He adds that the reason is not only virtually non-existent points for comparison, but also because of the long-term impact, which can be, for example, reduced revenue and damage caused by film piracy – these threats remain first in current and future hybrid versions.
“If Disney follows plans for the exclusive release of some or all of its major movies in theaters after this summer, we’ll be clearer about the significance of those numbers,” said Robbins.
However, it is not yet certain whether Disney will continue to share this information or whether it will provide it only on exceptional occasions, for example to boast successful debuts at the premiere weekend.