WynnBET, the casino and sports betting app from the global leader in luxury hospitality, Wynn Resorts, announces a multi-year content marketing and affiliate partnership with Minute Media, owner and operator of six global sports and culture publishing brands, including The Players’ Tribune, FanSided, 90min and The Big Lead.
Under the agreement, WynnBET will leverage Minute Media’s diverse network of private labels, media personalities, influential athletes, and open technology platform to create story-driven content featuring WynnBET at an average of 60 million monthly users in the United States.
“Minute Media creates and publishes high-quality sports-related content, largely for avid local audiences, and we are excited about the opportunity to introduce them to WynnBET,” said Craig Billings, President of Wynn Resorts. “We also look forward to leveraging our partnership with Minute Media to jointly create compelling new content for distribution through our combined properties.”
WynnBET will benefit from Minute Media’s proprietary multichannel publishing and distribution infrastructure that currently powers more than 1 billion video streams each month. With hundreds of websites built into the Minute Media platform, including one for each major professional sports team, companies will collaborate to produce specific sports, entertainment and lifestyle audio and video content that educates bettors using information from WynnBET’s expert bookmakers and explore the biggest sports industry. trends, detailed characteristics and profiles of teams and athletes. Other cross-promotion initiatives will include traditional ads, WynnBET odds integration, social media campaigns, and more.
“We are delighted to be working with WynnBET on this partnership, which will leverage our proprietary technology, robust video distribution and athlete network to drive greater reach and awareness of their business,” said Asaf Peled, Founder and CEO of Minute Media. “Together, we seek to engage the rapidly growing sports betting audience and provide them with a unique content experience that they will not get anywhere else.”
Minute Media is the second partnership with a major media company for WynnBET, which in February 2021 became the official sports betting partner for Blue Wire Podcasts, an expansive sports audio network with more than 140 original shows. The Blue Wire deal includes building an on-site podcast studio at Wynn Las Vegas alongside its retail race and sportsbook that will host podcast personalities, star guest athletes, and live events.
Moelis & Company acted as exclusive financial advisor to WynnBET in the transaction.