Premier League clubs spent between February 2020 and February 2021 more than € 270 million in payments to agents. To bypass this intermediary and weigh its value with data and not with the negotiating arts of a person, Kevin De Bruyne, the best player of Manchester City, demanded its renewal around ‘Big Data’.
The Belgian went to the renovation accompanied – remotely yes – by his father and his lawyer, but not by his agent. Instead of entrusting its future, tied to the English until at least 2025, in the hands of an intermediary, it recruited data analysts, who would weigh its performance, its market value and its potential in the Manchester City.
“If I give you so much, I’m worth so much”Is the argument used by a De Bruyne who managed to increase his salary until he was the highest paid player in the competition. According to the English media, the midfielder will receive 385,000 pounds (445,000 euros) a week, which means being above the contract of Spanish David de Gea, who signed an extension in 2019 that increased his salary to 375,000 pounds (434,000 euros) .
And is that De Bruyne is one of the first players to rely on these tools to shield his future. Perhaps because in 2020 he lost confidence in his lifelong agent, Patrick De Koster, arrested for fraud and money laundering or perhaps because, like football, he advances unstoppably in the use of metrics such as ‘Expected Goals’ to tell what happens on the pitch, negotiations will also be affected by statistics.
Together with his father, two analysts compiled a file full of data and statistics to show Txiki Begiristáin in the negotiation and with which to raise the Belgian’s annual salary to 20 million pounds.
A triumph that can open the door for more footballers to trust this strategy instead of trusting everything to the arts of the agents. The Manchester CityIn the period between February 2020 and February 2021, it had to pay almost 30 million pounds in commissions to intermediaries.
The 16 assists and 8 goals of De Bruyne This season, as well as his ambition to conquer the Champions League at the age of 29, they have been of greater help to the Belgian than the Mino Raiola, Jonathan Barnett or Jorge Mendes, who share the world pie of footballers’ transactions.
With still four years of contract, De Bruyne He aspires to gain a track record in which his two Premier Leagues – about to add a third -, his four League Cups and one FA Cup already shine.
“This club is built for success. It offers me everything I need to maximize my performances, so signing this contract was a quick decision. I am playing the best football of my career and I honestly believe that the best is yet to come. Right now I am focused on reaching our goals this season. Our results have been excellent so far, but we have to make sure we finish the season with the trophies we deserve.De Bruyne said.
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