Reduce waste at the source

Trois-Rivières – Reducing waste is a daily concern for many. Recognizing that source reduction is more beneficial to the environment than recycling or disposing of single-use items, some consumers are looking for greener options. This is what the Carré zéro déchet offers, a new store that has just opened in Trois-Rivières and Montreal.
The Carré zero déchet chain of stores inaugurated on Monday for Earth Day was founded by Estelle Morin and Nathalie Poirier, two experienced Yamachiche entrepreneurs. These two women are behind Mother Helen’s shops. Distributed throughout Quebec, these four boutiques offer products related to maternity. However, the natural clientele of these specialty stores, as well as its online version, was relatively small. Apart from future or new parents, other types of clients are not attracted to Mother Helene.

“At Hélène Hélène’s, we sell zero waste products in a section, but that’s mainly for our customers, that is to say the pregnant woman,” says Nathalie Poirier, co-owner of Carré Zero Waste stores.

“We wanted to take the concept of zero waste and make it more accessible to the entire population. […] We want to stand out because everyone has an interest and a desire to make certain changes in their daily lives. Seeing that it worked very well with our clientele Hélène Hélène, we decided to make zero waste products available to a wider clientele. ”

Carré zero déchet stores, such as those inaugurated Monday at the Les Rivières shopping center, offer products for lunches and cooking, hygiene products and many accessories of all kinds. The Zero Waste Carré de Trois-Rivières is located in the shopping mall aisle, which gives it even more visibility. “With the exception of the shop located on Beaubien in Montreal, the others are shopping mall shopping,” says Nathalie Poirier. “Installing the shops in the aisles removes the reluctance of some customers to enter specialty stores. […] Eventually, there may be room for traditional shops, when people are going to be a bit more informed. ”

The two entrepreneurs from Yamachiche have just opened the Carré Zero Waste branches in Trois-Rivières and Montreal and the online store at that they already announce the opening of a shop by June 1 at the Galeries de la Capitale.

“Then we have other cities in the plans, including Gatineau, Sherbrooke, another place in Montreal and Quebec City. More than double the number of stores before the end of October, “says Nathalie Poirier.

Alan Carter
Alan Carter
Alan Carter has been a reporter on the news desk since 2015. Before that she wrote about young adolescents and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Koz Post, Alan Carter worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella.